A Simple Weekly Routine for Your Google Business Profile

A Google Business Profile that hasn’t been touched in six months looks abandoned, even if your business is busy and doing fine. It doesn’t take much to keep it looking active. Fifteen minutes a week, done the same way every time, is enough.

Post a photo, every week

Pick one photo from the week’s jobs, a finished project, a crew at work, a before and after, and post it. It doesn’t need a caption longer than a sentence. The point isn’t to write marketing copy. It’s to show that someone is actually running this business right now, this week, not two years ago. Do this on the same day each week and it stops being a task you forget about. Rotate what you show: a finished kitchen one week, a crew loading the truck the next, a close-up of clean work on a smaller repair after that. Variety makes the profile feel like an active business instead of the same three photos on repeat.

Post an offer or an update when you have one

If you’re running a seasonal special, or you’ve added a new service, or your hours are changing for a holiday, that belongs on your profile as its own post, not buried in a photo caption. Keep it short and specific: what it is, and how someone acts on it. An offer that’s easy to find gets used more than one that’s technically posted somewhere but hard to spot.

Answer the questions, don’t wait for them

The Q&A section on a Google Business Profile often sits empty, or worse, has a question sitting there unanswered for months, sometimes answered wrong by a stranger who has no idea how your business works. Go in and add the questions people actually ask you on the phone, things like whether you offer free estimates or what areas you service, and answer them yourself. It’s a quiet way to answer objections before someone even calls.

Keep hours and services honest

Nothing kills trust faster than a listing that says you’re open when you’re not, or lists a service you stopped offering two years ago. Once a month, actually look at your profile like a stranger would: are the hours right, is every service you currently offer listed, is your phone number the one that’s actually staffed. It takes five minutes and it’s the difference between someone finding you accurate and someone showing up to a locked door. If you’ve added a new service, like gutter work alongside roofing, add it to the list right away so it shows up for the searches that go with it.

Make it a habit, not a project

None of this works as a one-time cleanup. A profile that gets a fresh photo weekly, an occasional offer, current answers, and accurate hours reads as a business that’s alive and paying attention. That’s worth more than any single perfect post. Set a day, put it on your calendar the same way you’d put a job on the schedule, and treat it like part of running the business instead of an extra chore that gets skipped when things get busy.