Contractor marketing guides
Plain-English guides for contractors: get more calls, more booked jobs and more reviews without wasting money or time.
Start with a guide
Each guide covers one job end to end: what to do, what to skip, and what to say. Pick the one that matches your biggest problem right now.
- The Contractor Website Guide: What It Needs, What It Costs, What Gets CallsGet a contractor website that turns visitors into calls: what it needs, what it costs, DIY vs hiring, and must-haves for each trade.
- Google Reviews for Contractors: How to Get More, Ask Right, and Handle Bad OnesGoogle reviews for contractors made simple: when to ask, exact texts to send, how to answer bad ones, and the rules that keep your profile safe.
- Google Business Profile for Contractors: Setup, Categories, Service Areas, and What to PostSet up a Google Business Profile for contractors the right way: real business name, specific categories, a service area, verification, photos, and reviews.
- Missed Call Text Back for Contractors: What It Is, Why It Works, and How to Set It UpMissed call text back answers the callers you can’t pick up. Learn what to send, how to set it up, and sample texts for seven trades.
- Contractor Lead Generation: Every Way to Get Jobs, and What Each One Really TakesCompare every way to get contractor leads: referrals, Google Maps, ads, lead sites, Nextdoor and signs. See what each takes and how to choose.
- Local SEO for Contractors: How to Show Up When Homeowners SearchLocal SEO for contractors explained plainly: what actually helps you show up in local search, what is myth, and a 90-day checklist to start today.
- Contractor Follow-Up: How to Turn Quotes, Past Customers and Referrals Into Booked JobsA contractor follow up plan for quotes, reminders, referrals, past customers and invoices, with copy-paste texts you can use today.
- A Simple Marketing Plan for a Small Contracting Business (No Big Budget)A simple contractor marketing plan in order: phone, reviews, Google profile, website, follow-up, then ads. Includes budget tiers and a weekly routine.
- Texting Customers as a Contractor: Consent, Registration, and What to SendTexting customers as a contractor works when you get a clear yes, honor STOP, register your number and send useful messages. Here is how.
- Contractor Advertising: Google Ads, Local Services Ads, Facebook, and Lead Sites ComparedContractor advertising compared: how Google Ads, Local Services Ads, Facebook and lead sites charge, and how to test with a small budget.
Advertising
- Are Lead-Marketplace Leads Worth It for Contractors?
- Cost Per Lead vs. Cost Per Job: How Contractors Should Measure Marketing
- Do Facebook Ads Work for Contractors?
- Google Ads vs. Local Services Ads vs. SEO for a Contractor
- Google Local Services Ads for Contractors: How They Work
- Nextdoor for Contractors: Is It Worth Your Time?
- Yard Signs, Truck Lettering and Door Hangers: Offline Marketing for Contractors
Contractor Marketing
- A Phone Script That Turns Calls Into Booked Estimates
- A Simple Weekly Routine for Your Google Business Profile
- Answering Service or Missed-Call Text? Use the Right One for the Job
- Buying Leads vs. Building a Lead Flow You Actually Own
- Do You Need a Separate Business Phone Number as a Contractor?
- HVAC Seasonal Marketing: What to Do Before Summer and Winter Hit
- How Do Concrete Contractors Get More Jobs?
- How Do Electricians Get More Jobs?
- How Do Fence Companies Get More Customers?
- How Do Flooring Installers Get More Jobs?
- How Do Garage Door Companies Get More Customers?
- How Do Gutter Companies Get More Customers?
- How Do Handymen Get More Customers?
- How Do Junk Removal Companies Get More Customers?
- How Do Painters Get More Customers?
- How Do Paving and Asphalt Contractors Get More Jobs?
- How Do Pest Control Companies Get More Customers?
- How Do Plumbers Get Customers Online?
- How Do Pool Companies Get More Customers?
- How Do Pressure Washing Companies Get More Customers?
- How Do Remodelers and General Contractors Get More Leads?
- How Do Siding Contractors Get More Leads?
- How Do Tree Service Companies Get More Customers?
- How Do Window and Door Installers Get More Leads?
- How Does a Small Roofing Company Get More Customers?
- How Much Should a Contractor Spend on Marketing?
- How to Get Commercial Clients as a Contractor
- How to Market a Commercial Cleaning Business
- How to Start Marketing a Brand-New Contracting Business
- How to Track Where Your Calls Come From as a Contractor
- How to ask for Google reviews without feeling pushy
- Instagram Is a Job-Site Camera, Not a Popularity Contest
- Keeping a Difficult Client From Turning Into a Bad Review
- Landscaping Spring Rush: Book the Season Before It Starts
- Marketing Your Contracting Business in the Slow Season
- Short Job-Site Videos That Actually Bring In Calls
- Should You Put Prices on Your Contractor Website?
- Storm-Season Marketing for Roofers (Without Chasing Storms)
- Texting Customers: What Helps, What to Skip
- What a Contractor Website Has to Do Before It Books a Job
- What a contractor website actually needs
- What happens to the calls you miss
- What to Look For in a Marketing Company for Contractors
- You Don’t Need Another App. You Need Your Phone to Work Right.
Follow-Up
- Appointment Reminder Texts That Cut No-Shows
- Contractor Referral Program Ideas That Don’t Feel Cheesy
- Estimate Follow-Up Text Templates for Contractors
- How Contractors Get Referrals From Realtors and Property Managers
- How to Ask Customers for Referrals (Text Templates Included)
- How to Follow Up After Sending a Quote (Without Being Pushy)
- Invoice and Payment Reminder Texts That Get You Paid
- Past-Customer Texts That Bring Repeat Work
Local SEO
- ‘Near Me’ Searches: How Contractors Show Up in Them
- Google Business Profile for Concrete Contractors: Categories, Service Area and Posts
- Google Business Profile for Deck Builders: Categories, Service Area and Posts
- Google Business Profile for Electricians: Categories, Service Area and Posts
- Google Business Profile for Fence Contractors: Categories, Service Area and Posts
- Google Business Profile for Flooring Contractors: Categories, Service Area and Posts
- Google Business Profile for Garage Door Companies: Categories, Service Area and Posts
- Google Business Profile for General Contractors: Categories, Service Area and Posts
- Google Business Profile for Gutter Companies: Categories, Service Area and Posts
- Google Business Profile for HVAC Contractors: Categories, Service Area and Posts
- Google Business Profile for Handymen: Categories, Service Area and Posts
- Google Business Profile for Hardscapers: Categories, Service Area and Posts
- Google Business Profile for Home Builders: Categories, Service Area and Posts
- Google Business Profile for Junk Removal Companies: Categories, Service Area and Posts
- Google Business Profile for Landscapers: Categories, Service Area and Posts
- Google Business Profile for Moving Companies: Categories, Service Area and Posts
- Google Business Profile for Painters: Categories, Service Area and Posts
- Google Business Profile for Paving Contractors: Categories, Service Area and Posts
- Google Business Profile for Pest Control Companies: Categories, Service Area and Posts
- Google Business Profile for Plumbers: Categories, Service Area and Posts
- Google Business Profile for Pool Companies: Categories, Service Area and Posts
- Google Business Profile for Pressure Washing Companies: Categories, Service Area and Posts
- Google Business Profile for Remodelers: Categories, Service Area and Posts
- Google Business Profile for Roofers: Categories, Service Area and Posts
- Google Business Profile for Siding Contractors: Categories, Service Area and Posts
- Google Business Profile for Solar Installers: Categories, Service Area and Posts
- Google Business Profile for Tree Service Companies: Categories, Service Area and Posts
- Google Business Profile for Window and Door Companies: Categories, Service Area and Posts
- How Basement Finishing Companies Get More Leads
- How Long Does a New Contractor Website Take to Show Up on Google?
- How to Choose Google Business Profile Categories as a Contractor
- How to Name, Caption and Label Job Photos So Google and AI Understand Them
- How to Rank in Google Maps as a Contractor
- Local SEO for Concrete Contractors: How to Show Up in Google Maps
- Local SEO for Deck Builders: How to Show Up in Google Maps
- Local SEO for Electricians: How to Show Up in Google Maps
- Local SEO for Fence Contractors: How to Show Up in Google Maps
- Local SEO for Flooring Contractors: How to Show Up in Google Maps
- Local SEO for Garage Door Companies: How to Show Up in Google Maps
- Local SEO for General Contractors: How to Show Up in Google Maps
- Local SEO for Gutter Companies: How to Show Up in Google Maps
- Local SEO for HVAC Contractors: How to Show Up in Google Maps
- Local SEO for Handymen: How to Show Up in Google Maps
- Local SEO for Hardscapers: How to Show Up in Google Maps
- Local SEO for Home Builders: How to Show Up in Google Maps
- Local SEO for Junk Removal Companies: How to Show Up in Google Maps
- Local SEO for Landscapers: How to Show Up in Google Maps
- Local SEO for Moving Companies: How to Show Up in Google Maps
- Local SEO for Painters: How to Show Up in Google Maps
- Local SEO for Paving Contractors: How to Show Up in Google Maps
- Local SEO for Pest Control Companies: How to Show Up in Google Maps
- Local SEO for Plumbers: How to Show Up in Google Maps
- Local SEO for Pool Companies: How to Show Up in Google Maps
- Local SEO for Pressure Washing Companies: How to Show Up in Google Maps
- Local SEO for Remodelers: How to Show Up in Google Maps
- Local SEO for Roofers: How to Show Up in Google Maps
- Local SEO for Siding Contractors: How to Show Up in Google Maps
- Local SEO for Solar Installers: How to Show Up in Google Maps
- Local SEO for Tree Service Companies: How to Show Up in Google Maps
- Local SEO for Window and Door Companies: How to Show Up in Google Maps
- Name, Address, Phone: Citations and Consistency for Contractors
- Photos and Posts on Your Google Business Profile: What Helps a Contractor
- Schema Markup for Contractors in Plain English
- Service-Area Business on Google: Hide Your Address and Set Your Areas
- Service-Area Pages for Contractors: Do They Work, and How to Do Them Right
- Will ChatGPT Recommend Your Contracting Business? What Actually Helps
Missed Calls
- A Voicemail Greeting That Keeps Callers From Hanging Up
- How to Handle Calls When You’re on a Roof, Under a Sink, or Running a Saw
- Missed-Call Text Message Examples for Contractors
- What a Missed Call Really Costs a Contractor (Do the Math)
- What to Do With After-Hours Calls When You Run a Trade Business
- What to Look For in Missed-Call Text Back for Contractors
Reviews
- Can You Remove a Fake or Unfair Google Review?
- How Concrete Contractors Get More Google Reviews (Text Templates Included)
- How Deck Builders Get More Google Reviews (Text Templates Included)
- How Electricians Get More Google Reviews (Text Templates Included)
- How Fence Contractors Get More Google Reviews (Text Templates Included)
- How Flooring Contractors Get More Google Reviews (Text Templates Included)
- How Garage Door Companies Get More Google Reviews (Text Templates Included)
- How General Contractors Get More Google Reviews (Text Templates Included)
- How Gutter Companies Get More Google Reviews (Text Templates Included)
- How HVAC Contractors Get More Google Reviews (Text Templates Included)
- How Handymen Get More Google Reviews (Text Templates Included)
- How Hardscapers Get More Google Reviews (Text Templates Included)
- How Home Builders Get More Google Reviews (Text Templates Included)
- How Junk Removal Companies Get More Google Reviews (Text Templates Included)
- How Landscapers Get More Google Reviews (Text Templates Included)
- How Many Google Reviews Does a Contractor Need?
- How Moving Companies Get More Google Reviews (Text Templates Included)
- How Painters Get More Google Reviews (Text Templates Included)
- How Paving Contractors Get More Google Reviews (Text Templates Included)
- How Pest Control Companies Get More Google Reviews (Text Templates Included)
- How Plumbers Get More Google Reviews (Text Templates Included)
- How Pool Companies Get More Google Reviews (Text Templates Included)
- How Pressure Washing Companies Get More Google Reviews (Text Templates Included)
- How Remodelers Get More Google Reviews (Text Templates Included)
- How Roofers Get More Google Reviews (Text Templates Included)
- How Siding Contractors Get More Google Reviews (Text Templates Included)
- How Solar Installers Get More Google Reviews (Text Templates Included)
- How Tree Service Companies Get More Google Reviews (Text Templates Included)
- How Window and Door Companies Get More Google Reviews (Text Templates Included)
- How to Ask for a Google Review: Text Templates for Contractors
- How to Get Your Google Review Link and QR Code
- How to Respond to a Bad Google Review (With Examples)
- Is Review Gating Allowed on Google? What Contractors Need to Know
- The Best Time to Ask a Customer for a Review
- What Should a Good Google Review Say? Service, Town, and Detail
Websites
- 7 Contractor Website Mistakes That Cost You Calls
- Before-and-After Photos That Get Remodelers Calls
- Contact Form or Call Button? What Works on a Contractor Website
- Contractor Website Photos That Win Jobs (And How to Take Them)
- Contractor Website vs. Facebook Page: Do You Need Both?
- Do You Need a Website If Your Work Comes From Referrals?
- How Much Does a Contractor Website Cost?
- How to Show License and Insurance on a Contractor Website
- Is Your Contractor Website Fast Enough on a Phone?
- Website for Concrete Contractors: What It Needs to Turn Visitors Into Calls
- Website for Deck Builders: What It Needs to Turn Visitors Into Calls
- Website for Electricians: What It Needs to Turn Visitors Into Calls
- Website for Fence Contractors: What It Needs to Turn Visitors Into Calls
- Website for Flooring Contractors: What It Needs to Turn Visitors Into Calls
- Website for Garage Door Companies: What It Needs to Turn Visitors Into Calls
- Website for General Contractors: What It Needs to Turn Visitors Into Calls
- Website for Gutter Companies: What It Needs to Turn Visitors Into Calls
- Website for HVAC Contractors: What It Needs to Turn Visitors Into Calls
- Website for Handymen: What It Needs to Turn Visitors Into Calls
- Website for Hardscapers: What It Needs to Turn Visitors Into Calls
- Website for Home Builders: What It Needs to Turn Visitors Into Calls
- Website for Junk Removal Companies: What It Needs to Turn Visitors Into Calls
- Website for Landscapers: What It Needs to Turn Visitors Into Calls
- Website for Moving Companies: What It Needs to Turn Visitors Into Calls
- Website for Painters: What It Needs to Turn Visitors Into Calls
- Website for Paving Contractors: What It Needs to Turn Visitors Into Calls
- Website for Pest Control Companies: What It Needs to Turn Visitors Into Calls
- Website for Plumbers: What It Needs to Turn Visitors Into Calls
- Website for Pool Companies: What It Needs to Turn Visitors Into Calls
- Website for Pressure Washing Companies: What It Needs to Turn Visitors Into Calls
- Website for Remodelers: What It Needs to Turn Visitors Into Calls
- Website for Roofers: What It Needs to Turn Visitors Into Calls
- Website for Siding Contractors: What It Needs to Turn Visitors Into Calls
- Website for Solar Installers: What It Needs to Turn Visitors Into Calls
- Website for Tree Service Companies: What It Needs to Turn Visitors Into Calls
- Website for Window and Door Companies: What It Needs to Turn Visitors Into Calls
- What Pages Does a Contractor Website Need?
- What Should a Contractor Service Page Include?
- What to Put on a Contractor About Page (and What to Leave Off)
- What to Put on a Contractor FAQ Page
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