5 min read
A contractor website has one job: turn someone who’s looking for help into a call, a text or a quote request. Most of what gets sold as “web design” has nothing to do with that. Here’s what does.
1. Your phone number, big, at the top
On a phone, that number should be one tap away without scrolling. Put it in the header and repeat it in a bar that stays on screen.
2. What you do and where you do it
List your services in plain words and name the towns you serve. It helps customers know they’re in the right place, and it helps Google show you to the right people.
3. Proof
Real reviews, real photos of your work, your license and insurance if your trade requires them. Stock photos of smiling models don’t convince anyone. A photo of a job you finished last month does.
4. A quote form that reaches you
If form submissions go to an email inbox you check twice a week, the form is costing you jobs. Route them to your phone as a text so you can reply the same day.
5. Speed on a phone
Most homeowners will look you up on their phone, often in a hurry. A page that takes forever to load gets closed. Keep images light and the layout simple.
6. The same details everywhere
Your business name, phone number and address should match across your site, your Google Business Profile and any directories. Mismatches confuse customers and search engines alike.
What you can skip
Sliders, auto-playing videos, pages of company history, a blog you’ll never update. None of it is bad on its own, but none of it makes the phone ring. Get the six things above right first.
Want this running for your business?
15 minutes on the phone. We show you the real thing on a real account, you ask whatever you want. No pressure, no contract.
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