5 min read
Siding contractors get more Google reviews by asking every customer at the final walkthrough, when the new exterior is in front of them and the punch list is done. Send a short text with a direct review link, name the job, and ask everyone the same way, with nothing offered in return.
A siding customer has just spent a serious amount of money on something that cannot be returned, and the next customer knows it. When a homeowner reads about your work, they are looking for one answer: did this contractor do what they said, and clean up after themselves?
Why do siding reviews carry weight?
Siding is a considered purchase. The buyer often has three estimates and weeks to decide. A handful of recent, specific reviews can tip the choice. A pile of old ones, or none, makes you look like a risk even if your work is good.
Siding jobs also run for days or weeks, which gives you several natural moments to build goodwill and one clear moment to ask.
When is the best moment to ask?
| Stage | Ask? | Why |
|---|---|---|
| After the contract is signed | No | Nothing delivered yet |
| Mid-job, if something goes wrong | No, fix it first | A review request now looks tone-deaf |
| Final walkthrough, customer happy | Yes | Result is in front of them |
| A few weeks later, after the first storm | Optional follow-up | Customer has seen the siding hold up |
Ask every customer at the final walkthrough, the same way. Google prohibits selectively soliciting only positive reviews and discouraging negative ones. If a customer is unhappy at the walkthrough, fix the problem and still ask the same way afterward, rather than quietly skipping them.
What should the text say?
Send it that day, with a direct link. Our review link and QR code post shows how to get yours.
After the final walkthrough:
“ Hi [Name], it's [Your Name] at [Business]. Thanks for trusting us with your siding. If you're happy with the finished house, a short Google review helps other homeowners find a contractor they can count on: [link]. Thank you. “
A few weeks later (optional follow-up):
“ Hi [Name], it's [Your Name] at [Business]. Hope the new siding has been holding up through the weather. If you haven't had a chance yet, a short Google review would mean a lot: [link]. And call me if anything looks off. “
For a repair job:
“ Hi [Name], thanks for having us fix the siding on [Street]. If you were happy with the repair, a quick Google review helps neighbors find us: [link]. “
What details help the next buyer?
You can’t write the review, but you can set up the project so there is something to say:
- Communication. Send a short text the evening before the start and after each major step.
- Cleanup. Walk the yard with a magnet, since old fasteners are what customers remember.
- Crew behavior. A crew lead the customer can name.
- Finish details. Tidy corners and trim.
Customers tend to review what they noticed. Make the good things noticeable.
What about texting rules?
Rules on business texting change, so confirm the current requirements for your setup. Practical controls: get consent when you collect the phone number, honor STOP right away, register your number where carriers require it, and keep messages relevant to the job.
How do you handle a slow or messy job?
Siding projects can slip because of weather, backorders or surprises behind the old wall. If it happens, tell the customer first. A call that says “we found rot behind the siding on the north wall, here’s what that means for the schedule and cost” prevents the angry review. If a negative review lands anyway, reply calmly with facts and offer to talk. Our guide on handling difficult clients before bad reviews goes deeper.
A quick hypothetical
Suppose a crew finishes 8 jobs in a season and asks no one. The profile stays quiet. If the owner sends the walkthrough text to all 8 and, for illustration, half respond with a review, that is four new, recent reviews. The numbers are made up, but the point is that a small, consistent habit beats a big push once a year.
What goes in a closeout packet?
A review request lands better when it arrives with something useful. At the final walkthrough, hand over or text a short closeout packet. A checklist:
- A copy of the signed proposal and any change orders
- Product and color details, so the customer can reorder or match later
- Any manufacturer paperwork you promised, explained in plain words
- Basic care notes for the material you installed
- Your direct phone number for follow-up questions
- The review link, sent in a separate text so it is easy to tap
Do not describe warranty terms you have not read from the document itself, and do not promise coverage beyond what is written. The packet exists so the customer feels looked after. The review request is a short line at the end, asked the same way of every customer.
Where to go next
See our Google reviews guide for replies and policy details, and the siding trade page for how this fits siding work. If you’d rather not send these by hand, automatic Google review requests are part of the Builders Presence plan, month to month.
Common questions
When should a siding contractor ask for a review?
After the final walkthrough, once the house is finished, cleaned up and the customer has signed off. At that point the result is in front of them. If you have a final payment step, many contractors ask right after it. Ask every customer at the same point in your closeout.
How do I handle a review about a delay?
Reply politely and in public with the plain facts, such as weather or a material backorder, without making excuses. Say what you did to keep the customer informed, and offer to talk by phone. The best protection is telling customers early when the schedule moves, before they have to ask.
Should I ask customers to mention the siding material?
You can say in your text that mentioning the project helps other homeowners, but you cannot write the review for them. A customer who writes the material and what the crew did gives the next buyer useful detail. Keep the request neutral and the wording theirs.
Can I ask a customer to update a review after a warranty fix?
You can thank them for the feedback and reply to the original review. Asking someone to change or remove a review in exchange for a fix is a bad idea, and Google prohibits incentivized reviews. Fix the issue because it is the right thing, and let the customer decide what to post.
Want this running for your business?
15 minutes on the phone. We show you the real thing on a real account, you ask whatever you want. No pressure, no contract.
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