Category: Reviews

Window and door installers get more Google reviews by asking after the install walkthrough, when every opening has been checked and the old units are gone. Send a short text with a direct review link that names the job, ask every customer the same way, and keep customers informed during the wait for product.

Windows and doors are one of the few home purchases where the customer lives with your work in every room. They notice a gap in trim, a sticky latch or a sill left uncaulked. That is a risk, and also an advantage. When you do the job well, they notice that too.

What makes window and door reviews different?

The sale has a long gap in the middle. The customer meets you, signs, then waits for product. The install may be weeks later. By then the excitement has faded and nerves can set in. A strong review request has to account for that gap.

You also have two kinds of customer. Replacement windows are a whole-house project. A single entry door or patio door is a smaller job. Both can leave reviews, but they remember different things.

When should you ask?

Job	Best moment	Notes
Full window replacement	After the walkthrough, same day or next	All openings checked, debris gone
Entry door or patio door	After the door is installed and operating	Customer sees it open, lock and seal
Repair or glass replacement	After the fix	Quick ask while the relief is fresh
Commercial or multi-unit	After final sign-off	Ask the on-site contact

Ask every customer at the same point. Google prohibits selectively soliciting only positive reviews and discouraging negative ones, so don’t skip customers you think might be unhappy. If something is wrong at the walkthrough, fix it first, then ask in the usual way.

What should the text say?

Keep it short, name the work, include your direct link. Our review link and QR code post shows how to get one.

After a window install:

“ Hi [Name], it's [Your Name] at [Business]. Thanks for letting [Crew Lead] and the team replace your windows. If you're happy with how it turned out, a short Google review helps other homeowners find an installer they can trust: [link]. Thank you. “

After a door install:

“ Hi [Name], it's [Your Name] at [Business]. Your new [front / patio] door is in. If it's working the way you hoped, a quick Google review helps neighbors find us: [link]. And call me if anything needs a tweak. “

After a repair:

“ Hi [Name], thanks for calling us about your [window / door]. If we got it sorted, a short Google review helps other homeowners nearby: [link]. Thank you. “

How do you keep the wait from hurting you?

The risk in this trade sits between the order and the install. Send a short update at each stage:

1. When the order is placed, send the confirmation and expected timeline.
2. If the manufacturer reports a delay, tell the customer the same day.
3. A few days before install, confirm the date, the crew and the plan for the day.
4. The morning of, text when the crew is on the way.
5. After the walkthrough, send the review request.

A customer who has heard from you at each step is far less likely to post an angry review about the wait.

Texting rules change, so confirm current requirements for your setup. Practical controls: get consent when you take the number, honor STOP right away, register your number where carriers require it, and keep messages relevant.

What details help the next buyer?

You can’t write the review, but you can make the good moments noticeable:

• Cleanliness. Drop cloths, vacuuming, and a final wipe of sills.
• Operation check. Open and close every unit with the customer.
• Trim and caulk. Tidy lines that photograph well.
• Explaining care. A short tip on locks and tracks.

A quick hypothetical

Suppose an installer finishes ten whole-house jobs in a season. The office texts all ten at the walkthrough and, for illustration, half leave a review. That is five recent, detailed reviews. If the owner texted only the customers who seemed cheerful, the set would be smaller and less representative. These numbers are made up, but the point is that a fixed routine beats a mood-based one.

What should the crew do at the walkthrough?

The walkthrough is where the review is won. Give the crew lead a short checklist:

1. Open and close every new unit with the customer, and lock and unlock each door.
2. Point out the finish work: trim, caulk, sill and interior casing.
3. Show how to clean the units and what to avoid, in plain words.
4. Hand over any paperwork you promised, such as product documents.
5. Walk the property for debris and check it with the customer.
6. Say that a text with a review link will follow, and ask the best number.

A sentence that works: “If you’re happy with everything, a Google review helps other homeowners find us. Either way, tell me about anything you want adjusted today.” Say it to every customer.

If a customer points out a problem, fix it or book the fix before you leave, then send the same text you would send anyone else. Do not offer discounts, gifts or free service in return for a review.

Where can you go next?

See the Google reviews guide for replies and policies and the windows and doors trade page for context. If you’d rather not send these by hand, automatic Google review requests are part of the Builders Presence plan, month to month.

Common questions

When should a window installer ask for a review?

After the walkthrough, when the install is complete, the debris is gone and the customer has seen the finished openings. A text that evening or the next day works well. Ask every customer at the same point in your process so you are not picking who gets asked.

What if the product arrives late and the customer is upset?

Tell them as soon as you know, explain what you are doing about it, and give the next update date. Silence is what turns a delay into a bad review. If a complaint lands anyway, reply calmly in public with facts and offer to talk by phone.

Should I ask for a review after a repair call?

Yes, if you have their permission to text. A repair customer, such as someone with a stuck patio door, is often the start of a bigger project later. A review from a repair job shows you handle small work with care, which helps the next person trust you with a larger order.

Can I show installer names in the request?

Yes, and it often helps. A message that mentions the crew lead by first name reminds the customer of the person who did the work, and a review that names them is useful to the next buyer. Keep the request the same for every customer.

Tree service companies get more Google reviews by asking after cleanup, when the yard is tidy and the customer can see the result. Send a short text with a direct review link that names the job, ask everyone the same way, and keep storm and emergency customers on the same routine.

Tree work leaves a mark that customers remember: a big hole in the skyline, a clean yard or a mess in the flower beds. That makes reviews easy to earn when you do the work well, and easy to lose when the cleanup is poor. The review request should come at the moment the results show.

Why is cleanup the best moment to ask?

On a tree job, the work itself is dramatic but the cleanup is what customers judge. A clean yard, raked and blown, tells them you respect the property. Ask after that, not when the last limb hits the ground.

Job	Best time to ask
Removal	After debris is hauled and the yard is raked
Trimming	After the crew leaves, same evening
Stump grinding	After the chips are cleaned up or mulch placed
Storm emergency	Next day, once the situation is stable
Commercial or HOA	After the invoice is paid and you’ve checked in

Ask every customer the same way, at the same point. Google prohibits selectively soliciting only positive reviews or discouraging negative ones, so don’t skip people you think might be unhappy.

What should the text say?

Brief, specific, with a direct link. See our review link and QR code post for how to get yours.

After a removal or trim:

“ Hi [Name], it's [Your Name] at [Business]. Thanks for having us out to take care of the [oak / maple / limbs]. If you're happy with how the yard looks, a short Google review helps neighbors find a crew they can trust: [link]. Thank you. “

After a storm call:

“ Hi [Name], it's [Your Name] at [Business]. I hope things are settling down after the storm. If we helped, a short Google review would help other neighbors who need fast tree help: [link]. Thank you, and take care. “

For a property manager:

“ Hi [Name], thanks for trusting us with [property]. If our scheduling and cleanup worked for you, a Google review helps other property managers find a reliable crew: [link]. “

What routine makes it happen?

An end-of-job checklist for the crew lead:

1. Walk the yard with the customer, or photograph it if they’re not home.
2. Take an after photo from the same angle as the before.
3. Confirm the invoice and payment method.
4. Send the text within a few hours.
5. Note in your job record that the request was sent.

Texting rules change, so confirm current requirements for your setup. Practical controls: get consent when you take the customer’s number, honor STOP right away, register your number where carriers require it, and keep messages useful.

A worked example (hypothetical)

Imagine a three-truck tree company that does 60 jobs in a busy month. If the office sends the text to all 60 and, for illustration, one in five leave a review, that’s 12 new reviews. If the owner only texts people who thanked him in person, the count might be five, and the profile will lean on a few friendly voices. These are made-up numbers, but the pattern is real: a consistent system produces a more representative set of reviews than memory does.

How should you respond when a review is negative?

Tree jobs create fair disagreements: a stump left higher than expected, a lawn rut, a limb that damaged a fence. Reply in public with facts:

“ Thank you for the feedback, [Name]. I'm sorry the [issue] wasn't what you expected. I'd like to take a look and make it right. Please call me at [phone] so we can set a time. “

Keep it short. Do not share private details or argue. If the review contains something false or violates Google’s policies, you can flag it using the report option on the review and follow Google’s process; results vary. Our post on how to respond to a bad Google review has more.

What should the crew lead say at the end of the job?

Many tree customers never get a text unless the crew collects the number. Give the lead a short script that sounds like a person:

“ We're all done. Would you walk the yard with me to make sure you're happy with the cleanup? ... Great. I'll send you a text with a link. If you're pleased, a quick Google review helps neighbors find us. Either way, call me if you notice anything later. “

Then the lead confirms the best mobile number, checks that the customer is fine receiving a text, and notes it in the job record. The office sends the message within a few hours.

Why the walkthrough matters: if the customer sees a missed branch or a rut, you fix it before they leave. That is better than reading about it online. The script must go to every customer, not just the ones who seem happy. Do not offer anything in return for a review.

Where can you go next?

See the Google reviews guide and the tree service trade page. If you’d rather not send these by hand, automatic Google review requests are part of the Builders Presence plan, month to month.

Common questions

Should I ask for a review right after a storm emergency?

Wait until the work is done and the customer has had a moment to breathe. A message that evening or the next day, once the tree is off the house and the area is cleaned, lands better than a text while they are still dealing with the damage. Keep the tone warm and the ask light.

How do I handle a review about damage to a lawn or fence?

Reply calmly and factually. Acknowledge the concern, say what was agreed in the quote, and invite the customer to talk by phone so you can look at it. If you made a mistake, say so and say how you will fix it. Do not argue about the details in public.

Can I ask landlords or property managers for reviews?

Yes. They hire tree services regularly, and their review can speak to scheduling and reliability. Ask the person who dealt with you, the same way you ask homeowners. Do not ask anyone to post on behalf of someone else, and do not write the review for them.

What should a tree service review mention?

The type of job, whether the crew arrived when promised, how careful they were around the property and whether the cleanup was thorough. You cannot write the review, but your request can mention the job so the customer remembers details that help the next homeowner.

Solar installers get more Google reviews by asking after the system is switched on, not on install day, because the customer cannot judge the job until it works. Ask every customer the same way with a short text and link, keep them informed through permit and utility waits, and offer nothing in return.

Solar reviews are different from most home-service reviews because the job unfolds over weeks or months. A customer can love the crew on install day and still be unhappy if the system sits unplugged for a month waiting on paperwork. The right review request fits that timeline.

Why does timing matter more in solar?

A solar project has natural milestones:

Milestone	Customer feeling	Good time to ask?
Contract signed	Hopeful, a bit nervous	No
Site survey	Curious	No
Install day	Excited, but not done	Not yet
Inspection and utility approval	Waiting	No, stay in touch
Switch-on	Relieved, system works	Yes
First full bill or monitoring check	Seeing results	Optional follow-up

Ask at switch-on. That is when the customer can say what they bought actually works. Ask everyone the same way. Google prohibits selectively soliciting only positive reviews or discouraging negative ones.

What should the text say?

Keep it brief and personal. Get your link as shown in our review link and QR code post.

At switch-on:

“ Hi [Name], it's [Your Name] at [Business]. Your system is on. If you've been happy with how the project went, a short Google review helps other homeowners find an installer they can trust: [link]. Thank you. “

A month later (optional):

“ Hi [Name], it's [Your Name] at [Business]. How is the monitoring app working for you? If you have a minute, a Google review about the experience helps neighbors who are comparing installers: [link]. And tell me if anything looks off. “

Commercial customer:

“ Hi [Name], thanks for working with us on [business name]'s system. If you were happy with the process and the install, a Google review helps other local businesses find us: [link]. “

Avoid mentioning savings in your request. You cannot know the result, and it can steer reviews toward claims you cannot back up.

How do you keep the wait from becoming a bad review?

Most complaints in this trade come from silence. Fix it with a simple update rhythm:

1. After the contract, send a one-page timeline with the steps and who handles each.
2. After the site survey, text what you found.
3. During permitting and utility review, send an update at least every week or two, even when nothing changed.
4. The day before install, confirm the time, the crew and where they will park.
5. At switch-on, send a short walkthrough on the monitoring app.

A customer who gets a short “still waiting, here is what I did today” message rarely posts an angry review. Our guide to handling difficult clients before bad reviews covers how to stay ahead of problems.

What about texting rules?

Rules on business texting change, so confirm current requirements for your setup. Practical controls: get consent when you collect the phone number, honor STOP right away, register your number where carriers require it, and keep messages useful.

How should you reply to a solar review?

Thank the customer, mention the project, and keep it short. For a complaint, avoid details of their system or account in public, acknowledge the frustration and offer to talk by phone. Do not make claims about energy production or savings in a reply. See the Google reviews guide for more on difficult reviews.

A quick hypothetical

Suppose an installer completes six systems in a quarter, and the owner texts all six customers at switch-on. If, for illustration, half leave a review, the profile gains three recent, specific reviews. The numbers are made up. The point is that the habit scales with the project count, which is lower in solar than in service trades, so every switch-on is a chance.

What does a weekly status message look like?

The most useful tool for solar reviews is a short status text during the wait. You can copy this one:

“ Hi [Name], it's [Your Name] at [Business]. Quick update on your system: [permit submitted / permit approved / inspection scheduled for (date) / waiting on the utility]. Nothing needed from you right now. Next update from me on [day]. Call or text anytime. “

Send it every week or two, even when the update is that nothing changed. Notice what it avoids: no promised dates you cannot control, no blame, and no sales talk.

What not to do: do not ask for a review while the system is still waiting on approval, do not offer a discount or gift for a review, and do not suggest the customer leave a good review before they have seen it work. Ask the same way, at switch-on, for everyone.

What should you do this week?

• List every system switched on in the last six months and check who was never asked.
• Send the switch-on template to those customers.
• Add a review step to your switch-on checklist.
• Write a weekly status message template for open projects.

See the solar trade page for more on this work. If you’d rather not run reviews by hand, automatic Google review requests are part of the Builders Presence plan, month to month.

Common questions

Why not ask for a review on install day?

On many solar jobs the system is installed but cannot run until inspection and utility approval. A customer looking at panels on the roof has not yet seen the result. Asking after switch-on, when the system produces and the monitoring works, lands on a real moment of satisfaction.

What if the utility delays approval and the customer is angry?

Call the customer before they call you. Explain where the file sits, what you have submitted, what you are waiting for, and the next date you will update them. Do not blame the utility in public. Review risk comes from silence, so a regular update schedule protects you.

Should I ask for reviews from commercial customers?

Yes, with the same approach, after the system is working. A business owner can describe the process from a different angle, such as scheduling around operations. Ask the right person at the business to post from their own account, and never write the review for them.

Can I show reviews on my website?

Yes. Display real reviews that you did not edit, with the reviewer’s name as it appears. Link to your Google profile so visitors can see the whole set. Do not cherry-pick only the positive ones in a way that misleads, and do not offer rewards for posting.

Siding contractors get more Google reviews by asking every customer at the final walkthrough, when the new exterior is in front of them and the punch list is done. Send a short text with a direct review link, name the job, and ask everyone the same way, with nothing offered in return.

A siding customer has just spent a serious amount of money on something that cannot be returned, and the next customer knows it. When a homeowner reads about your work, they are looking for one answer: did this contractor do what they said, and clean up after themselves?

Why do siding reviews carry weight?

Siding is a considered purchase. The buyer often has three estimates and weeks to decide. A handful of recent, specific reviews can tip the choice. A pile of old ones, or none, makes you look like a risk even if your work is good.

Siding jobs also run for days or weeks, which gives you several natural moments to build goodwill and one clear moment to ask.

When is the best moment to ask?

Stage	Ask?	Why
After the contract is signed	No	Nothing delivered yet
Mid-job, if something goes wrong	No, fix it first	A review request now looks tone-deaf
Final walkthrough, customer happy	Yes	Result is in front of them
A few weeks later, after the first storm	Optional follow-up	Customer has seen the siding hold up

Ask every customer at the final walkthrough, the same way. Google prohibits selectively soliciting only positive reviews and discouraging negative ones. If a customer is unhappy at the walkthrough, fix the problem and still ask the same way afterward, rather than quietly skipping them.

What should the text say?

Send it that day, with a direct link. Our review link and QR code post shows how to get yours.

After the final walkthrough:

“ Hi [Name], it's [Your Name] at [Business]. Thanks for trusting us with your siding. If you're happy with the finished house, a short Google review helps other homeowners find a contractor they can count on: [link]. Thank you. “

A few weeks later (optional follow-up):

“ Hi [Name], it's [Your Name] at [Business]. Hope the new siding has been holding up through the weather. If you haven't had a chance yet, a short Google review would mean a lot: [link]. And call me if anything looks off. “

For a repair job:

“ Hi [Name], thanks for having us fix the siding on [Street]. If you were happy with the repair, a quick Google review helps neighbors find us: [link]. “

What details help the next buyer?

You can’t write the review, but you can set up the project so there is something to say:

• Communication. Send a short text the evening before the start and after each major step.
• Cleanup. Walk the yard with a magnet, since old fasteners are what customers remember.
• Crew behavior. A crew lead the customer can name.
• Finish details. Tidy corners and trim.

Customers tend to review what they noticed. Make the good things noticeable.

What about texting rules?

Rules on business texting change, so confirm the current requirements for your setup. Practical controls: get consent when you collect the phone number, honor STOP right away, register your number where carriers require it, and keep messages relevant to the job.

How do you handle a slow or messy job?

Siding projects can slip because of weather, backorders or surprises behind the old wall. If it happens, tell the customer first. A call that says “we found rot behind the siding on the north wall, here’s what that means for the schedule and cost” prevents the angry review. If a negative review lands anyway, reply calmly with facts and offer to talk. Our guide on handling difficult clients before bad reviews goes deeper.

A quick hypothetical

Suppose a crew finishes 8 jobs in a season and asks no one. The profile stays quiet. If the owner sends the walkthrough text to all 8 and, for illustration, half respond with a review, that is four new, recent reviews. The numbers are made up, but the point is that a small, consistent habit beats a big push once a year.

What goes in a closeout packet?

A review request lands better when it arrives with something useful. At the final walkthrough, hand over or text a short closeout packet. A checklist:

1. A copy of the signed proposal and any change orders
2. Product and color details, so the customer can reorder or match later
3. Any manufacturer paperwork you promised, explained in plain words
4. Basic care notes for the material you installed
5. Your direct phone number for follow-up questions
6. The review link, sent in a separate text so it is easy to tap

Do not describe warranty terms you have not read from the document itself, and do not promise coverage beyond what is written. The packet exists so the customer feels looked after. The review request is a short line at the end, asked the same way of every customer.

Where to go next

See our Google reviews guide for replies and policy details, and the siding trade page for how this fits siding work. If you’d rather not send these by hand, automatic Google review requests are part of the Builders Presence plan, month to month.

Common questions

When should a siding contractor ask for a review?

After the final walkthrough, once the house is finished, cleaned up and the customer has signed off. At that point the result is in front of them. If you have a final payment step, many contractors ask right after it. Ask every customer at the same point in your closeout.

How do I handle a review about a delay?

Reply politely and in public with the plain facts, such as weather or a material backorder, without making excuses. Say what you did to keep the customer informed, and offer to talk by phone. The best protection is telling customers early when the schedule moves, before they have to ask.

Should I ask customers to mention the siding material?

You can say in your text that mentioning the project helps other homeowners, but you cannot write the review for them. A customer who writes the material and what the crew did gives the next buyer useful detail. Keep the request neutral and the wording theirs.

Can I ask a customer to update a review after a warranty fix?

You can thank them for the feedback and reply to the original review. Asking someone to change or remove a review in exchange for a fix is a bad idea, and Google prohibits incentivized reviews. Fix the issue because it is the right thing, and let the customer decide what to post.

Pressure washing companies get more Google reviews by asking the same day, while the driveway or siding still looks clean. Send a short text with a direct review link and the surface cleaned in the message. Ask every customer the same way, never offer a discount for a review.

Pressure washing has a built-in advantage for reviews: the result is visible and the customer is happy right now. The challenge is that many jobs happen while no one is home, and the ticket is small enough that it is easy to skip the follow-up. A routine fixes both.

What makes a pressure washing review useful?

A strong review names the surface and the result: “washed our siding and the whole driveway, looks brand new.” That tells the next homeowner what you do and that you do it well. You cannot write the review for the customer, but you can name the job in your message so it jogs their memory.

Pressure washing reviews tend to cover:

• The surface (house, driveway, deck, fence, roof)
• Whether the crew showed up when promised
• Whether the area was left tidy
• How the price compared to the quote

When should you ask?

Situation	When to send
Customer was home	In person, say you’ll send a link, text it before you leave the street
Customer was away	Text a finished photo plus the link within an hour
Commercial account	After the first completed job, then once a year
Repeat customer	After the first wash, not every wash

Ask everyone at the same point in your routine. Google prohibits selectively soliciting only positive reviews, which includes skipping customers you think might be unhappy.

What should the text say?

Short, one job, one link. Get your link using our review link and QR code post.

Customer was home:

“ Thanks, [Name]. It's [Your Name] at [Business]. If you're happy with how the [driveway / house / deck] came out, a short Google review helps neighbors find us: [link]. Thank you. “

Customer was away:

“ Hi [Name], it's [Your Name] at [Business]. We finished your [surface] today, here's how it looks: [photo]. If you're pleased, a quick Google review helps other homeowners nearby: [link]. Thanks. “

Commercial:

“ Hi [Name], thanks for having us wash [property]. If you were happy with the work and the scheduling, a Google review from your business helps others in town find a reliable crew: [link]. “

What routine keeps this from slipping?

The ask has to be part of the job, not a thing you remember on Sunday. Try this closeout list on every job:

1. Walk the area and check for missed spots.
2. Take the “after” photos from the same angle as the “before.”
3. Send the invoice and the review text within the hour.
4. Reply to any response the same day.
5. At month end, check which jobs have not been asked and send those.

Texting rules change, so confirm the current requirements for your setup. Practical controls: get consent when you take the number, honor STOP right away, register your number where carriers require it, and keep messages useful.

A worked example (hypothetical)

Imagine a one-truck washing company that finishes 40 jobs in a spring month. Say 40 customers get the text, and for illustration, one out of four leaves a review. That is 10 new reviews in a month. If the owner only remembers to ask after jobs where the customer was chatty and happy, the count drops and the profile skews. Same ask, same moment, every customer: that is the whole system. These are made-up numbers for the arithmetic only; your response rate will differ.

How do you reply to reviews?

Keep replies short and specific. Thank them, mention the surface, and invite them back for the seasonal wash. For a complaint, stay calm, state what the quote covered, and offer a visit to look. Never argue about a stain in public. Our Google reviews guide covers difficult reviews and Google’s rules in more detail.

What about repeat and seasonal customers?

A customer who loved the first wash is a good candidate for a yearly reminder. A reminder text a year later fits washing better than most trades: the dirt returns on its own. See past customer reactivation texts for wording, and the pressure washing trade page for work specific to this trade.

How do you use before and after photos in the ask?

A before and after photo is the best prompt you have. It reminds the customer what the surface looked like, which is the whole story of a washing job. Google lets reviewers add their own photos, so you can say photos are welcome, but never offer anything for them and never post a review for the customer.

A simple tracking table helps you see whether the ask is happening. Keep it in a notebook or a spreadsheet:

Week	Jobs finished	Texts sent	New reviews
1
2
3
4

If jobs and texts do not match, the routine is slipping. If texts go out and reviews do not, check that the link opens the review box on a phone, and that the message sounds like a person wrote it. Send it yourself first and read it as the customer would.

Can this be automated?

If you would rather not send these by hand, automatic Google review requests are part of the Builders Presence plan, month to month.

Common questions

How soon after a wash should I ask for a review?

The same day works well. The result is fresh and the customer can see it. Send the text after you finish and pack up, or when you send the invoice. Ask every customer at that same point in the routine so that you are not picking and choosing who gets asked.

Should I ask for a review when I do not meet the customer?

Yes, if you have their number and permission to text. Many wash jobs happen while nobody is home. Send a photo of the finished area with a short message, then include the review link. A before and after photo reminds them what you did.

What if a customer complains about a stain that came back?

Respond politely and in public with the facts, such as what the stain was and what the wash can and cannot remove. Offer to look at it. Set expectations on quotes about stains like rust or oil, so you are not explaining after the review is posted.

Can I trade a free service for a review?

No. Google prohibits paid or incentivized reviews. That includes free washes, discounts or gift cards given in exchange for a review. Thank customers sincerely and reply to their reviews, but keep the ask separate from anything you give.

Pool builders get more Google reviews by asking every customer the same way at the right moment: after the first swim on a build, after the repair works, and after the opening. Send a short text with a direct review link, mention the specific job, and never offer anything in return.

A pool build is a large decision, and it happens once in a long while. The buyer is nervous, and what other homeowners said is one of the few things they can check before they sign. That makes reviews worth the effort, even though you may finish only a handful of builds each season.

Why do pool reviews work differently from other trades?

Two things make pool work unusual. Builds are few and long, so you get fewer chances to ask. And your service customers see you every week or every season, so they know you better than a one-time buyer does.

That gives you two review streams:

• Build and remodel customers. Fewer reviews, more detail, more weight with the next buyer.
• Service and repair customers. More reviews, quicker to collect, proof that you show up.

Ask both. A builder with only service reviews can look like a maintenance company, and the reverse can leave a build prospect wondering if you show up after the check clears.

When should you ask?

Job	Best moment	Why
New build	First swim or final walkthrough	Customer is looking at the finished pool
Remodel or resurfacing	Day the pool is filled and clear	The before and after is fresh
Repair	After the equipment runs normally	Problem solved, relief is highest
Opening	After the first visit of the season	Customer sees a clean, balanced pool
Closing	Skip or ask once a year	Less satisfying moment, lower response

The rule is to ask everyone the same way at the moment you’ve chosen. Google prohibits selectively soliciting only positive reviews and discouraging negative ones, so do not skip customers you think might be unhappy.

What should the text say?

Keep it short, name the job, and include your direct Google review link. Our review link and QR code post shows how to get yours.

After a build:

“ Hi [Name], it's [Your Name] at [Business]. Congrats on the new pool. If you were happy with how the project went, a short Google review helps other families find a builder they can trust: [link]. Thank you, and enjoy the summer. “

After a repair:

“ Hi [Name], it's [Your Name] at [Business]. Glad we got your [pump / heater / leak] sorted. If you have a minute, a quick Google review helps other pool owners nearby: [link]. Thanks again. “

After an opening:

“ Hi [Name], thanks for letting us open your pool this season. If we did right by you, a short Google review helps neighbors find us: [link]. Thank you. “

What do you want a pool review to say?

You cannot script a review, and you should not try. You can ask a question that helps the customer remember details. A line at the end of the text works:

“ If it helps, you could mention what the project was and how we kept you updated. “

A review that says “built our pool and called us each week with updates” is more useful to the next buyer than “great company.” Leave the wording to the customer.

How do you ask without it feeling awkward?

Mention it in person before you ever send the text. At the walkthrough, say you will send a link and that you’d appreciate an honest review. Then send it that day. Rules on business texting change, so confirm the current requirements for your setup. Practical controls: get consent when you collect the number, honor STOP right away, register your number where carriers require it, and keep messages relevant.

How should you respond to reviews?

Reply to every one, briefly. For a build review, thank the customer by first name and mention the part of the project they raised. For a complaint, stay factual and offer to talk by phone. Do not argue about schedule delays in public. Our guide to Google reviews covers difficult reviews and how Google’s review policy treats fake or incentivized ones.

How do you pace requests across the year?

Pool work comes in waves, so review requests do too. Plan around the calendar:

Time of year	Who to ask	Template to use
Spring	Customers whose pools you opened	Opening
Early summer	Repair and equipment customers	Repair
Summer and fall	Builds that reached first swim	Build
Late fall	Anyone you missed during the season	The matching one above
Winter	Remodel and design consult customers who signed	Hold until the work is done

Here is hypothetical math. Imagine a builder who finishes six pools in a year and services 120 customers on a seasonal route. If the office asks only the six build customers, the profile gets a few reviews a year. If it asks the 120 service customers too, and for illustration one in four replies, that is 30 more reviews from people who see your work all season. The numbers are invented, but the lesson is real: your route customers are your biggest review source, and they are easy to forget.

What should you do this week?

• Pull a list of every customer from the last season, builds first.
• Send the matching template to anyone you have not asked.
• Add the review-request step to your closeout checklist.
• Check the pools trade page for ideas on seasonal follow-up.

If you would rather not send these by hand, automatic Google review requests are part of the Builders Presence plan, month to month.

Common questions

When is the best time to ask a pool customer for a review?

On a build, the first swim or the final walkthrough is the high point, so ask then or that evening. On a repair, ask once the pool is clear and running. For openings, ask after the first season visit. Pick a moment when the customer is clearly pleased and ask everyone at that same moment.

Can I give a discount on service for leaving a review?

No. Google prohibits paid or incentivized reviews, and discounts or gifts in exchange for reviews fall into that. You can thank customers sincerely and reply to every review. Keep requests the same for everyone and do not tie them to anything you give.

What do I do about a review that complains about the schedule?

Reply calmly, in public, with the facts you can share without arguing. Acknowledge the frustration, explain what you did to keep the customer informed, and offer to talk offline. Pool builds depend on weather, permits and inspections, so clear updates during the job are the best protection.

How many reviews should a pool builder aim for?

There is no magic number. A steady stream of recent, specific reviews tells a better story than a burst followed by silence. Because builds are fewer than service calls, ask your service customers too, since they are the ones who see your work every season.

Pest control companies get more Google reviews by asking every customer once the problem is actually solved or the plan has proven itself, usually at the follow-up visit, with a short text and a link. Ask all customers the same way, offer nothing in return, and never ask only the happy ones. Google prohibits paid and selectively solicited reviews.

In most trades, the job finishes and the customer sees the result. In pest control, the job finishes and the customer waits. Did the ants stop? Are the mice gone? Is there still a sound in the wall?

That changes when you ask. A review request that goes out before the customer can tell whether the problem is solved is likely to get no reply, or a worried one.

When is the right moment to ask?

It depends on the service.

Service	Best moment to ask	Why
One-time wasp or nest removal	The next day, after activity has stopped	The problem is visibly solved
Ants or roaches	At the follow-up visit, or when the customer says it has stopped	They need time to see the result
Rodent exclusion	After sealing and a follow-up check	Activity has ended and the work can be seen
Termite inspection or treatment	After the report is delivered and questions answered	They understand the result
Recurring plan	After the first full cycle, such as the second or third visit	The plan has proven itself over time

Because timing varies, pick a rule for each service type and put it in your checklist so every customer gets asked at the right point.

What should the text say?

Short, calm and specific. Copy and edit.

After a one-time treatment or removal:

“ Hi [Name], it's [Your Name] at [Business]. I hope the [wasps / ants / mice] are gone. If you were happy with the service, a short Google review helps other homeowners find help: [link]. Thank you. “

At a follow-up visit:

“ Hi [Name], [Your Name] at [Business]. Thanks for having [Technician] out today. If things look good now, a Google review about your experience would help neighbors with the same problem: [link]. “

For a plan customer after a few visits:

“ Hi [Name], it's [Your Name] at [Business]. You have been on our plan for a few visits now. If you are happy with the service, a short Google review helps others looking for a pest control company they can trust: [link]. Thank you. “

Texting rules change, so confirm current requirements for your setup. In practice that means getting consent when you collect the number, honoring STOP, registering your number where carriers require it, and keeping messages useful. For an overview, see business texting basics for contractors.

What does Google not allow?

Google says reviews must reflect genuine experiences, and it removes paid or incentivized reviews. It also prohibits selectively soliciting positive reviews or discouraging negative ones. For a pest control company, that rules out:

• A free follow-up treatment or plan discount in return for a review
• Skipping the ask because the problem is taking longer to solve
• Routing a frustrated customer to a private form while others go to Google
• Asking employees’ friends to review services they did not buy

Ask everyone at the right moment for their service. Our post on review gating explains why.

How do you handle privacy?

Pest problems are personal. Some customers do not want their name next to “bed bugs” or “mice.” That is their right.

• Keep the text neutral. “Your service” is fine in place of the pest name.
• Do not mention the pest in your public reply unless the customer already did.
• Never post customer addresses or photos of their interiors.
• Do not pressure. One reminder at most.

The review still helps when it mentions the technician, the communication and the result, without naming the pest.

What do pest control customers want to read?

A hurried, worried searcher wants answers to a few things: Did the company come when they said? Was the technician polite and clear about what to do? Did it work? Did they follow up? You cannot script the review, but you can nudge toward specifics with a line like “a few words about the visit and the result help others.” For more, see what a good Google review says.

How do you reply when pests return?

Pest problems sometimes come back, and a review might say so. Respond with facts and an offer:

“ Thanks for telling us, [Name]. We are sorry you are still seeing activity. Your plan includes [what it includes], and we would like to inspect again. Please call [number] and we will schedule it for [timeframe]. “

Only promise what your written terms cover. If something is not covered, say what is, and take details offline.

How do you keep track?

Because the right moment differs by service, track it by the date you should ask, not the date of the visit.

Customer	Service	Visit date	Ask on	Asked	Review in
[first name]	Wasp removal	[date]	[next day]	[yes]	[no]
[first name]	Quarterly plan	[date]	[after visit 2]	[no]	[no]

Check the sheet once a week. Send one reminder to anyone who has not responded after a week, then stop.

A labeled hypothetical: say you finish 25 services a week and ask each customer at the right point. Even a small share replying adds a steady stream of recent reviews. If you ask only when you remember, the stream dries up.

What now?

1. Write your ask moment for each service type.
2. Save the three templates on your phone.
3. Reply to your five latest reviews.
4. Send requests to customers whose problem has been solved in the last month.

The pest control page shows how the pieces fit together, and the Google reviews guide for contractors covers the whole system. If you want requests sent automatically, Google review requests are part of the Builders Presence plan.

Common questions

Should I ask right after the first treatment?

Often it is too early, because the customer cannot tell yet if the problem is gone. For most pests, asking at the follow-up visit or after the activity has stopped gives a customer something to review. Choose one moment for each service type and use it for all customers.

What if a customer is embarrassed to review publicly?

Some pests are sensitive. A customer may not want a public review that mentions bed bugs or rodents. That is their choice. Ask everyone the same way, keep wording neutral, and do not push. A short review that mentions your technician and the experience, without the pest, is still helpful.

Can I ask recurring plan customers every quarter?

No. Ask once, at a natural moment such as after the first full cycle, and then leave it. Asking people over and over for the same review is annoying. If a customer has not responded, one reminder is enough.

How do I handle a review that says the pests came back?

Reply calmly, say what you will do, and invite them to call. Pests can return for many reasons, and your written terms should say what is covered. State facts without blaming the customer. A calm reply that includes a callback offer reads well to future customers.

Paving contractors get more Google reviews by asking every customer once the job is finished and cleaned up, usually after the first day or two of use, with a short text and a direct link. Ask everyone in the same way, offer nothing in return, and never ask only happy customers. Google prohibits paid and selectively solicited reviews.

Paving has a trust problem the other trades do not. Many homeowners have been approached by crews who show up unannounced, and they are cautious. A stack of real reviews from neighbors is the best answer you have.

Reviews help the commercial side too. A property manager choosing a contractor for a lot wants to see that other managers used you and were satisfied.

When should you ask?

Different paving jobs finish in different ways. Here is a timing guide:

Job	Best moment to ask	Why
New driveway or resurfacing	A day or two after finishing, once the customer has driven on it and seen it clean	The result is visible and the stress of the project is over
Patching or crack repair	After the work is finished, the same or next day	Small jobs, quick satisfaction
Sealcoating	Right after the job, when the surface is dry to the point you allow use	The change in appearance is dramatic and immediate
Parking lot or commercial project	After the final walkthrough and any striping	The decision-maker has seen the finished lot

If your calendar is packed during the season, add the review step to your closing checklist so it does not depend on memory.

What should the text say?

Short, warm and specific. Copy and edit.

After a driveway:

“ Hi [Name], it's [Your Name] at [Business]. Thank you for choosing us for your driveway. If you are happy with how it turned out, a short Google review helps neighbors who are comparing contractors: [link]. Thank you. “

After sealcoating or repairs:

“ Hi [Name], [Your Name] at [Business]. Your driveway is finished. When you have a minute, a Google review helps other homeowners find a contractor they can trust: [link]. Thanks again. “

For a property manager or business owner:

“ Hi [Name], [Your Name] at [Business]. Thank you for the work at [property]. If you are pleased with how the project went, a Google review would help other property managers find us: [link]. “

Texting rules change, so confirm current requirements for your setup. In practice, get consent when you collect the number, honor STOP, register your number where carriers require it, and keep messages useful. For an overview, see the business texting basics for contractors.

What does Google not allow?

Google says reviews must reflect genuine experiences. It removes paid or incentivized reviews and prohibits selectively soliciting positive reviews or discouraging negative ones. For paving contractors, that rules out:

• A discount on sealcoating next year for a five-star review
• Skipping the ask when a customer was unhappy about the schedule
• Sending unhappy customers to a private form
• Asking a crew member’s friends or relatives to review work they did not buy

Ask everyone. Our post on review gating explains the line.

What do buyers want to read in a paving review?

Paving buyers want to know whether you show up when you say, whether the price matched the quote, whether the crew was respectful of the property, and how the surface looked and held up. They can tell a generic review from a specific one. You cannot script it, but a simple line helps: “a few words about the crew and the finished surface help others.”

For a fuller look, see what a good Google review says.

How do you handle the “later” problem?

Paving problems show up later: a crack, a low spot, a stain. A review might arrive months after the job. Be ready:

1. Have a clear, written statement of what your work covers and for how long.
2. Respond promptly when someone calls about an issue.
3. Reply to any review that mentions it with facts and an offer to inspect.

A sample reply:

“ Thanks for letting us know, [Name]. We would like to take a look at the area you mentioned. Please call [number] and we will schedule a visit. We stand behind our work as described in the written terms we provided. “

Only say what is true. If something is not covered, say what is covered without arguing about the rest in public.

How do you keep track in a short season?

Because paving crowds jobs into the warm months, keep a simple sheet:

Customer	Job	Finished	Asked	Review in
[first name]	Driveway, [town]	[date]	[date]	[yes / no]

Once a week, send one reminder to anyone who has not responded, then stop. After the season, scan the sheet and ask any customer you missed. A late ask is better than none, as long as you ask everyone the same way.

A labeled hypothetical: say you finish 30 jobs in a busy month and ask every customer. If even some respond, you add a cluster of recent reviews with the right towns and job types. If asking waits until fall, you will find that many customers have moved on to other things.

What now?

1. Add a review step to your closing checklist.
2. Save the three templates on your phone.
3. Reply to your five latest reviews.
4. Send requests to your last ten completed jobs.

The paving page shows how the pieces fit together, and the Google reviews guide for contractors covers the whole system. If you want requests sent automatically, Google review requests are part of the Builders Presence plan.

Common questions

When is the best time to ask after paving?

Once the surface is finished, cleaned up and the customer has seen it. Many paving contractors wait a day or two so the customer can use the driveway. Pick one timing for each job type and apply it to every customer. A fresh surface looks good, which makes the ask natural.

What about reviews from commercial customers?

They carry weight with other property managers. Ask the decision-maker who hired you, in the same simple way, and keep it professional. A short message to the contact who signed the work is better than a mass note. Do not ask tenants who had no part in the job.

How should I respond when a review mentions cracks or settling later?

Reply calmly and factually. Say you will inspect it, describe what you cover in your written terms and ask them to call. Do not blame the customer or the weather in public. A fair, specific reply shows future buyers that you stand behind the work within what you actually promised.

Do I ask sealcoating customers every year?

Ask a customer the first time. For annual repeat customers who have already reviewed, skip the ask unless the work is different, such as a new driveway after years of sealcoating. This avoids asking people repeatedly for the same thing.

Movers get more Google reviews by asking every customer the day after the move, once boxes are unpacked and the stress has eased, with a short text and a link. Ask everyone in the same words, offer nothing in return, and handle damage claims through your normal process. Google prohibits paid reviews and asking only happy customers.

Moving is one of the few services where trust is the entire sale. The customer hands over everything they own to a crew they met a week ago. Reviews are how a nervous stranger decides whether you are safe to hire.

They are also hard to collect. After a move, customers are tired, boxes are everywhere and the last thing on their mind is a review. So you need a plan.

When should a mover ask?

Timing	What happens	Verdict
End of moving day	The customer is exhausted and still stressed	Usually too soon
The day after delivery	Items are in place, the customer is calmer	Best for most local moves
A few days after a long-distance delivery	The customer has begun to unpack	Best for long-distance moves
After a claim is resolved	The customer has seen how you handled a problem	Fine, if you ask every customer at the same point

Pick one timing per move type and use it every time. Consistency matters because Google prohibits selectively soliciting reviews. If you ask some customers at the best moment and skip others, you drift toward gating.

What should the text say?

Keep it warm, short and specific.

Day after a local move:

“ Hi [Name], it's [Your Name] at [Business]. I hope you are settling in. If you were happy with how your move went, a short Google review helps other families find a crew they can trust: [link]. Thank you. “

Long-distance, a few days after delivery:

“ Hi [Name], [Your Name] at [Business]. I hope everything arrived in good shape and you are unpacking. If you have a minute, a Google review about your move would help others who are comparing companies: [link]. Thank you. “

For a property manager or relocation partner:

“ Hi [Name], [Your Name] at [Business]. Thanks for trusting us with [client or project]. If you have a minute, a Google review about working with us would help other property pros: [link]. “

Texting rules change, so confirm current requirements for your setup. In practice that means getting consent when you collect the number, honoring STOP, registering your number where carriers require it, and keeping messages useful. For an overview, see business texting basics for contractors.

What does Google not allow?

Google says reviews must reflect genuine experiences. It removes paid or incentivized reviews, and it prohibits selectively soliciting positive reviews or discouraging negative ones. For movers, that means you cannot:

• Offer a discount on storage or the next move for a review
• Skip the ask when a customer complained about the estimate
• Send unhappy customers to a private form while sending happy ones to Google
• Ask the crew’s family to review a move they did not book

Ask every customer in the same words at the same point. Our post on review gating explains it.

How do you handle damage claims fairly?

Claims are part of the business, and how you handle them shows in your reviews. A few habits help:

1. Make your claims process easy to find and simple to start.
2. Respond quickly and in writing.
3. Be fair about what happened and what you will do.
4. Reply to any related review with facts, not defensiveness.

Here is a reply you can adapt:

“ Thank you for telling us, [Name]. We are sorry the [item] arrived damaged. We have opened a claim and [Your Name] will call you by [day] to go over the next steps. You can also reach us at [number]. “

Keep personal details out of public replies. Future customers care less about the problem than about how you handled it.

What makes a mover review useful?

A hurried searcher wants specifics: Did the crew arrive on time? Was the price what they were quoted? Were things wrapped and handled carefully? Was the crew polite in the building? You cannot script the answer, but you can make it easy to be specific with a line like “a few words about your crew and the timing help others.” For a fuller picture, see what a good Google review says.

How do you run it for a busy crew?

Moves cluster on the same days, so build the ask into dispatch:

1. At the end of each move, the lead marks the job complete.
2. The next morning, a single person sends the text to all of yesterday’s customers.
3. A shared sheet tracks: date, first name, move type, asked, review in.
4. A week later, one reminder goes to anyone who has not responded.

Here is a labeled hypothetical. Say your crews finish 12 moves on a busy weekend. If you send the text to all 12, you have a good chance of adding several reviews dated that same week. If asking depends on whoever remembers, you might add one or two, and they will skew toward customers with strong opinions.

What now?

1. Decide on your timing for local and long-distance moves.
2. Save the templates on your phone.
3. Write your claims reply so you do not improvise one.
4. Send requests to your last ten completed moves.

The moving page shows how the site, profile and reviews fit together, and the Google reviews guide for contractors covers the whole system. If you want requests sent automatically, Google review requests are part of the Builders Presence plan.

Common questions

Should I ask on moving day or later?

Often the day after works better. On moving day the customer is tired and busy. A day later, they have seen their belongings in place and can speak to the whole experience. Pick one timing and use it for every customer, so you never choose who gets asked.

What if something was damaged during the move?

Handle it through your normal claims process, promptly and fairly. Ask for the review in the same way you would for everyone else, and do not skip it to avoid a bad one. Google prohibits selectively soliciting positive reviews. If a review mentions damage, reply factually and describe next steps.

Can I ask my crew to remind customers?

Yes, if every crew does it the same way for every customer. A short comment at the end, such as “you will get a text with a link if you want to leave a review”, is enough. Do not pressure customers or offer tips, discounts or gifts in return.

Do long-distance customers leave reviews?

Often they do, but timing is harder because they are far from home and unpacking takes time. Wait a few days after delivery. Use the same text for local and long-distance customers, and keep a note of when you sent it so you can send a single reminder.

Junk removal companies get more Google reviews by sending a short text with the review link right after the load is out and the space is clean, to every customer, in the same words. Tailor it for estate and landlord jobs, offer nothing in return, and never ask only happy customers. Google prohibits paid and selectively solicited reviews.

Few trades give you a cleaner “before and after” than junk removal. The customer gets a cluttered garage in the morning and an empty one by noon. That moment of relief is exactly when a review feels natural.

The difficulty is volume and speed. You do several jobs a day, some customers are not home, and the paperwork moves fast. If asking is not built into the end of the job, it will not happen.

When should you ask?

Match the ask to how the job ended.

Situation	When to ask	Why
Customer home, space cleared	As you finish, then send the text from the driveway	The result is right in front of them
Customer not home (vacant, tenant turnover)	After you send the completion photo	They can see the finished space
Estate or sensitive cleanout	The next day, with softer wording	Gives space and avoids feeling transactional
Property manager or agent, repeat work	After the first job, then occasionally	Do not ask every time; one review is enough per relationship

If you work in pairs, assign one person to send the text. A shared habit beats a good intention.

What should you send?

Short, warm and specific. Copy and adjust the brackets.

Standard homeowner job:

“ Hi [Name], it's [Your Name] at [Business]. The [garage / basement / room] is clear and swept. If you were happy with the job, a short Google review helps other people find us: [link]. Thank you. “

Estate or sensitive cleanout, the next day:

“ Hi [Name], this is [Your Name] at [Business]. Thank you for trusting us with a hard job. If you would like to share how it went, a Google review helps others find help when they need it: [link]. No pressure at all. “

Landlord, property manager or agent:

“ Hi [Name], [Your Name] at [Business]. Thanks for the [unit / listing] cleanout. If you have a minute, a Google review about our timing and work would help other property pros: [link]. “

Texting rules change, so confirm current requirements for your setup. In practice that means getting consent when you collect the number, honoring STOP right away, registering your number where carriers require it, and keeping messages useful. See the business texting basics for contractors.

What does Google not allow?

Google says reviews must reflect genuine experiences, and it removes paid or incentivized reviews. It also prohibits selectively soliciting positive reviews or discouraging negative ones. For a junk removal company, that rules out:

• A discount on the next pickup in return for a review
• Skipping the text for a customer who haggled on price
• Asking a friend to review a job you did for someone else
• Sending only happy customers to Google and everyone else to a private form

Ask everyone, in the same words. The post on review gating explains why.

What kind of review helps the next customer?

The reviews that move a hurried searcher are the ones that mention time, price clarity and care. You cannot write them, but you can nudge toward specifics with a line like “mentioning what we hauled and when we arrived helps others.” Keep it short.

Typical things a future customer wants to learn:

1. Did the crew arrive in the window?
2. Was the price what they were told?
3. Did they carry things carefully and leave the space clean?
4. Were they respectful with someone’s belongings?

See what a good Google review says for a longer breakdown.

How do you run it every day?

Build it into the close-out:

1. Finish the job, sweep, and take the after photo.
2. Send the completion text and the review text, or one combined message.
3. Log the job in a shared note: date, first name, type, asked.
4. Once a week, send a single reminder to anyone who has not responded, then stop.

A hypothetical to show the stakes. Say you complete 20 jobs a week. If you ask on every one and a small share respond, you add a steady stream of recent reviews. If you ask only when you remember, you might add a few a month, and those will lean toward the loudest customers.

How do you reply to tough reviews?

Junk removal gets complaints about price changes, arrival windows and things left behind. State facts and invite a call.

“ Thanks for the feedback, [Name]. We quoted a half load and it ran to a full load once we reached the attic, and we should have explained the change before loading. Please call [number] so we can talk it through. “

Never reveal what the customer hauled. Keep their privacy.

What now?

1. Put “send review text” on your daily close-out checklist.
2. Save the three templates on your phone.
3. Reply to your five latest reviews.
4. Send the text to your last ten finished jobs.

The junk removal page shows how the pieces fit together, and the Google reviews guide for contractors covers the whole system. If you want requests sent automatically, Google review requests are part of the Builders Presence plan.

Common questions

When is the best time to ask a junk removal customer?

Right after the space is cleared and swept, while the customer is looking at it. For jobs where the customer was not home, send the text once you send the completion photo. Same-day asks tend to feel natural because the relief is fresh. Do it the same way for every customer.

Is it okay to ask on an estate cleanout?

Often yes, but with more care. Many families are tired or grieving. Consider waiting a day, using gentler wording, and making it clear there is no pressure. Whatever you choose, apply it to every estate customer, not only some. Never mention the reason for the cleanout in the request.

Can I ask a real estate agent for a review?

Yes, if they hired you and you did the work. Ask the same way you would ask any customer. A review from an agent often describes your reliability on deadlines, which matters to other agents. Do not ask an agent to review work they did not buy from you.

Should I reply to every review?

Yes. A short, specific reply shows future customers that someone is paying attention. Thank people by first name and mention the type of job. For critical reviews, stay factual and calm, offer to talk by phone and never share private details about the customer or the contents they hauled.