How to Get Your Google Review Link and QR Code

Your Google review link is a web address that opens the review box for your business. You can usually find it from your Business Profile, where Google offers a way to share a review request. Paste that link into any free QR code maker to get a scannable code.

A review link takes a customer from “sure, I’ll do it later” to the actual review box in one tap. Later usually means never. So the link is worth ten minutes of setup.

What is a Google review link?

It is a web address. When someone opens it on a phone, it takes them straight to the place where they can write a review for your business, instead of making them search for you, find your listing, and hunt for the button.

That is the whole point. Every step you remove raises the odds that a happy customer finishes.

How do you find your Google review link?

Google moves things around, so the exact menu names change over time. In general:

1. Sign in to the Google account that manages your Business Profile.
2. Open your profile. You can search for your business name on Google while signed in, or open your Business Profile manager.
3. Look for an option to get more reviews, ask for reviews, or share a review form. It usually gives you a link you can copy and share.
4. Copy it.

If you do not see it, check Google’s Business Profile help pages and search for how to share a review link. We are not going to give you click-by-click steps that may be out of date next month. If you cannot find it, that is a sign to check the account is the one that owns the profile.

How do you check that it works?

Do not skip this step. A broken link on 500 printed cards is an expensive mistake.

• Open the link on your own phone.
• Then open it in a private or incognito window, and on a second phone if you have one.
• Confirm it lands on the review box for your business, with your business name and the right location.
• Confirm you can get to the star selection and text box. You do not have to post a review to test.

Write down where you found the link and the date. If Google changes it, you will know what to check.

How do you make a QR code from it?

Any free QR code generator works. The steps are the same everywhere:

1. Choose the “link” or “URL” option.
2. Paste your review link.
3. Download the image, ideally in a high-resolution or vector format so it stays sharp when printed.
4. Scan it with two different phones before you use it.

A few practical points:

• Pick a generator that makes a static code, one that carries your link directly. Some tools route the code through their own server, and those can stop working if an account or a subscription ends. Read what the tool says before you rely on it.
• Keep the code big enough to scan from a normal distance. A tiny code on a business card back is fine at arm’s length, but a truck door needs a much larger one.
• Leave a blank border around the code. Crowding it with text or graphics can make it hard to scan.
• Print one test copy and scan it in the actual place you will use it, including in poor light.

Where should you put it?

Place	Why it works	Watch out
Invoice or receipt	Customer already has it in hand at the end of the job	Add the short link too, for people who cannot scan a PDF
Thank-you card left at the job	A personal moment, and it is physical	Test the scan on the printed card
Back of your business card	Costs nothing extra	Small, so keep the code large enough
Yard sign after the job (with permission)	Neighbors see it	Do not crowd the sign; the code may be too small to scan from the street
Text or email	The easiest route: no scan needed	Send the link itself, not the QR image

For a text, skip the QR code and send the link. Someone reading on their phone cannot scan their own screen. Wording that works:

Hi [Name], [Your Name] with [Company]. Thanks for having us out. If you have a minute, here is where to leave a quick review: [Review link]

What do you say next to the code?

One plain line. Something like “Tell us how we did,” and the link in text underneath. Keep it neutral.

Do not add “Only if you’re happy” or “Have a problem? Call us first.” That is review gating, and Google prohibits selectively soliciting only positive reviews or discouraging negative ones, per its review policy. Do not add a discount or a raffle for scanning either. Google removes paid or incentivized reviews.

The safe version: same card, same code, same words for every customer. For more on the line between asking and gating, see is review gating allowed on Google.

Checklist before you print

1. Link copied from the account that owns the profile
2. Link opens the right business on two phones
3. QR code made as a static code and tested on two phones
4. One neutral line of text and the written link under the code
5. No discount, gift, or “if you’re happy” wording
6. A test print scanned in the place you will use it

How does this fit with asking?

The link is only half of it. The other half is the timing: see the best time to ask a customer for a review. And for message wording, text templates for asking for Google reviews have copy you can paste.

If you would rather not paste the link into texts by hand, automatic Google review requests are part of the Builders Presence plan at Builders Presence. Either way, the link and the habit are what count.

Common questions

Why does my review link ask people to sign in?

Posting a Google review generally requires the reviewer to be signed in to a Google account. That is normal and not a problem with your link. Tell customers up front, so a customer who is not signed in is not surprised, and keep the request short so the extra step does not lose them.

Can I offer a discount for scanning the QR code?

No. Google prohibits paid or incentivized reviews, and a discount for leaving a review counts. Put the code on your materials with a plain line like “Tell us how we did,” and leave it there. Do not reward scans, and do not ask only some customers.

Will the QR code stop working if I change the link?

A static QR code carries the exact web address you gave it, so if the address changes, an old printed code may no longer work. Test any printed code before you order a big batch, and check it again if you change how your profile is set up.

Where should the QR code go on my paperwork?

Put it where customers already look at the end of a job: the invoice, the estimate copy you leave behind, a thank-you card, or the back of a business card. Add one line of text and the short link under the code, so people without a scanner can still type it.