5 min read
Electricians get more Google reviews by asking every customer, the same way, after the work is done, tested and, where required, inspected. A text with a direct link, sent the same day for small jobs and after sign-off for larger ones, works best. Never offer anything in return or ask only the happy ones.
Electrical work is about trust. A homeowner scrolling through electricians on a map is not looking for the cheapest. They are looking for someone who sounds careful. Reviews are where they check.
The good news is that careful work leaves a lot to write about. You just need to ask.
When should an electrician ask for a review?
Match the ask to when the customer feels sure the job is done right.
| Job | Best moment | Why |
|---|---|---|
| Troubleshooting call (dead outlets, breaker) | Same day, after power is back | The problem is solved |
| Panel upgrade or service change | After the inspection passes and power is restored | The job is fully signed off |
| EV charger install | After the first successful charge | They have seen it work |
| Lighting or fixtures | After a day or two of use | They like how it looks |
| Remodel wiring for a builder | After the walkthrough | A finished scope |
Where an inspection is required, waiting for it to pass keeps the review about the finished job, not about a half-done one.
What do you text?
Keep it short, polite, personal. Send it to the person who hired you.
Troubleshooting:
“ Hi [Name], it's [Your Name] at [Business]. Glad we got the power back on in the kitchen. If you were happy with the service, a short Google review helps other homeowners find an electrician they can trust: [link]. Thank you. “
Panel upgrade:
“ Hi [Name], it's [Your Name] at [Business]. Now that the inspection is done and the new panel is in, we would be grateful for a short Google review about how it went: [link]. Thank you for trusting us with your home. “
EV charger:
“ Hi [Name], it's [Your Name] at [Business]. Did the charger work smoothly on the first try? If you are happy, a short Google review about the install would help others: [link]. Thanks. “
Business-texting rules change, so confirm current requirements for your setup. Day to day: get consent when you collect a number, honor STOP at once, register your number where carriers require it, and keep messages useful.
What do good electrician reviews say?
The reviews that help the next buyer mention the job, the way you communicated and the cleanliness. “Explained the panel before starting, labeled every breaker, cleaned up” tells a story. “Good work” does not.
You cannot script it. You can ask a question instead, such as “How was the install experience?” and let them write it. Do not paste suggested wording and do not edit what they write.
What are the review rules?
Google’s policies are clear:
- Reviews must reflect genuine experiences.
- Paid or incentivized reviews are not allowed.
- Reviews posted at one person’s request through multiple accounts are removed.
- Selectively soliciting only positive reviews, or discouraging negative ones, is prohibited.
So ask every customer the same way, offer nothing, and never post as a customer. If a customer is unhappy, call them first. If they still post a critical review, you can reply.
How do you ask commercial and builder customers?
Builders, property managers and general contractors often send repeat work, which makes their reviews valuable. They also leave fewer reviews, so make it easy.
“ Hi [Name], thanks for the work on [project]. If you have two minutes, a short Google review about how the job went on schedule and communication would help other builders and managers find us: [link]. Thank you. “
Ask after you have finished the scope and the final walkthrough, not mid-project.
How should an electrician reply to reviews?
Reply to each one in a sentence or two.
- Positive: “Thanks, Greg. Glad the new panel is working well. Call anytime.”
- About price: “We are sorry the price was higher than you expected. Our written quote listed the scope up front, but we would be glad to walk through it by phone.”
- About a delay: “Our start date slipped because of an earlier job. I should have called sooner. I will call you today.”
Never share customer details, never argue, and never accuse someone of fabricating without being sure. If a review looks fake, use the flag option and follow Google’s process. Results vary.
For more on delicate jobs, see handling difficult clients before bad reviews.
What does this look like on a small shop?
Here is a labeled hypothetical. Say a two-truck shop completes 12 jobs a week and asks every customer. If a fifth reply, that is about two to three new reviews a week. Your rate will differ. The key is that the ask is built into closing the job, not left to memory.
- Add “send review text” to your job-complete checklist.
- Save templates in your phone.
- On Fridays, check for closed jobs with no request sent.
- Reply to new reviews within a couple of days.
Where to go next
See the Google reviews guide for contractors for the whole system, and the electrical page for trade context. If you would rather not run it by hand, automatic Google review requests are part of the Builders Presence plan, month to month.
Common questions
Should I wait for the inspection before asking for a review?
For jobs that need an inspection, waiting until it passes is a sensible rule, since the customer knows the job is fully complete. Pick the timing for each job type, write it down and apply it to every customer so the ask is consistent.
Can builders and general contractors leave reviews for me?
Yes, if they hired you and had a real working experience. Those reviews are valuable because other builders read them. Ask the same way you ask homeowners, and let them describe the work in their own words, such as schedule and communication.
What should I do about a review that says the price was too high?
Reply politely without arguing. Mention that you gave a written quote in advance, if you did, and offer to go over it by phone. Readers care how you respond. A calm answer can reassure a careful buyer more than a perfect star rating.
Can I ask an apprentice or employee to post reviews as customers?
No. Google says reviews must reflect genuine experiences and removes fake engagement. Reviews should come from real customers about real work. Posting as a customer, or asking staff or relatives to, puts your profile at risk and misleads the next homeowner.
Want this running for your business?
15 minutes on the phone. We show you the real thing on a real account, you ask whatever you want. No pressure, no contract.
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