5 min read
Pressure washing companies get more Google reviews by asking the same day, while the driveway or siding still looks clean. Send a short text with a direct review link and the surface cleaned in the message. Ask every customer the same way, never offer a discount for a review.
Pressure washing has a built-in advantage for reviews: the result is visible and the customer is happy right now. The challenge is that many jobs happen while no one is home, and the ticket is small enough that it is easy to skip the follow-up. A routine fixes both.
What makes a pressure washing review useful?
A strong review names the surface and the result: “washed our siding and the whole driveway, looks brand new.” That tells the next homeowner what you do and that you do it well. You cannot write the review for the customer, but you can name the job in your message so it jogs their memory.
Pressure washing reviews tend to cover:
- The surface (house, driveway, deck, fence, roof)
- Whether the crew showed up when promised
- Whether the area was left tidy
- How the price compared to the quote
When should you ask?
| Situation | When to send |
|---|---|
| Customer was home | In person, say you’ll send a link, text it before you leave the street |
| Customer was away | Text a finished photo plus the link within an hour |
| Commercial account | After the first completed job, then once a year |
| Repeat customer | After the first wash, not every wash |
Ask everyone at the same point in your routine. Google prohibits selectively soliciting only positive reviews, which includes skipping customers you think might be unhappy.
What should the text say?
Short, one job, one link. Get your link using our review link and QR code post.
Customer was home:
“ Thanks, [Name]. It's [Your Name] at [Business]. If you're happy with how the [driveway / house / deck] came out, a short Google review helps neighbors find us: [link]. Thank you. “
Customer was away:
“ Hi [Name], it's [Your Name] at [Business]. We finished your [surface] today, here's how it looks: [photo]. If you're pleased, a quick Google review helps other homeowners nearby: [link]. Thanks. “
Commercial:
“ Hi [Name], thanks for having us wash [property]. If you were happy with the work and the scheduling, a Google review from your business helps others in town find a reliable crew: [link]. “
What routine keeps this from slipping?
The ask has to be part of the job, not a thing you remember on Sunday. Try this closeout list on every job:
- Walk the area and check for missed spots.
- Take the “after” photos from the same angle as the “before.”
- Send the invoice and the review text within the hour.
- Reply to any response the same day.
- At month end, check which jobs have not been asked and send those.
Texting rules change, so confirm the current requirements for your setup. Practical controls: get consent when you take the number, honor STOP right away, register your number where carriers require it, and keep messages useful.
A worked example (hypothetical)
Imagine a one-truck washing company that finishes 40 jobs in a spring month. Say 40 customers get the text, and for illustration, one out of four leaves a review. That is 10 new reviews in a month. If the owner only remembers to ask after jobs where the customer was chatty and happy, the count drops and the profile skews. Same ask, same moment, every customer: that is the whole system. These are made-up numbers for the arithmetic only; your response rate will differ.
How do you reply to reviews?
Keep replies short and specific. Thank them, mention the surface, and invite them back for the seasonal wash. For a complaint, stay calm, state what the quote covered, and offer a visit to look. Never argue about a stain in public. Our Google reviews guide covers difficult reviews and Google’s rules in more detail.
What about repeat and seasonal customers?
A customer who loved the first wash is a good candidate for a yearly reminder. A reminder text a year later fits washing better than most trades: the dirt returns on its own. See past customer reactivation texts for wording, and the pressure washing trade page for work specific to this trade.
How do you use before and after photos in the ask?
A before and after photo is the best prompt you have. It reminds the customer what the surface looked like, which is the whole story of a washing job. Google lets reviewers add their own photos, so you can say photos are welcome, but never offer anything for them and never post a review for the customer.
A simple tracking table helps you see whether the ask is happening. Keep it in a notebook or a spreadsheet:
| Week | Jobs finished | Texts sent | New reviews |
|---|---|---|---|
| 1 | |||
| 2 | |||
| 3 | |||
| 4 |
If jobs and texts do not match, the routine is slipping. If texts go out and reviews do not, check that the link opens the review box on a phone, and that the message sounds like a person wrote it. Send it yourself first and read it as the customer would.
Can this be automated?
If you would rather not send these by hand, automatic Google review requests are part of the Builders Presence plan, month to month.
Common questions
How soon after a wash should I ask for a review?
The same day works well. The result is fresh and the customer can see it. Send the text after you finish and pack up, or when you send the invoice. Ask every customer at that same point in the routine so that you are not picking and choosing who gets asked.
Should I ask for a review when I do not meet the customer?
Yes, if you have their number and permission to text. Many wash jobs happen while nobody is home. Send a photo of the finished area with a short message, then include the review link. A before and after photo reminds them what you did.
What if a customer complains about a stain that came back?
Respond politely and in public with the facts, such as what the stain was and what the wash can and cannot remove. Offer to look at it. Set expectations on quotes about stains like rust or oil, so you are not explaining after the review is posted.
Can I trade a free service for a review?
No. Google prohibits paid or incentivized reviews. That includes free washes, discounts or gift cards given in exchange for a review. Thank customers sincerely and reply to their reviews, but keep the ask separate from anything you give.
Want this running for your business?
15 minutes on the phone. We show you the real thing on a real account, you ask whatever you want. No pressure, no contract.
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